Why Choose BASIC?Basic approached the 21st Century with its High Technology; For over 53 years, Basic Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, Air conditioner, LCD & LED, Refrigerator, Freezer, Water Coolers, Washing Machines, Ovens, Fans, Heaters and more. Our flagship company, Basic Electronics, leads the global market in high-tech electronics. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Basic Electronics is taking the world in imaginative new directions.